Experience

• Creative SupervisorSOKO [FLAGCX]São Paulo, Brazil [Sep 2018 – Mar 2023]

  Four years at SOKO, crafting and executing digital content strategy across channels for Spotify Brazil. Daily production and implementation of editorials and always-on content, copywriting, development of strategic content actions and research to identify market opportunities and trends. As of 2021, as Creative Supervisor, primary focus included strategy, performance analysis, and planning — in close collaboration with the Data Strategy and Operations team, responsibilities evolved to include developing and implementing concepts, guidelines, and strategies for creative projects, in-depth analysis and generated performance reports, ensuring alignment with both agency goals and client's global marketing KPIs.

• Music EditorNapsterSão Paulo, Brazil [Oct 2016 – Jun 2017]

  Responsible for curating playlists and content, focusing on communication and negotiation with record labels to offer services to artists such as playlist placements, allowing artists broad exposure on the platform. Additionally, played an active role in producing and editing editorial content.

• A&RKL ProdutoraSão Paulo, Brazil [Nov 2015 – Dec 2016]

  A&R, overseeing the careers of Brazilian funk artists. With a particular focus on MC Bin Laden, spearheaded efforts to expand his international presence. Notable accomplishments include arranging his live performance at Vice Mexico's 20th anniversary event in Mexico City, a single released through NAAFI and an official remix for Kelela released by Warp Records, a live performance with Jack Ü at Lollapalooza Brazil, a collaborative project with NYC label GHE20G0TH1K and the "É Grau" EP on True Panther Sounds. Also successfully managed an 8-date European tour culminating in a headline performance at Buraka Som Sistema's Globaile festival in Lisbon.

• Music EditorRed Bull MediaSão Paulo, Brazil [Apr 2015 – Jul 2016]

  Started as a freelance writer covering local music and events, later becoming Music Editor. Curated daily editorial content, produced events like a DJ workshop with A-Trak, and contributed to a documentary series on baile funk. Focused on promoting emerging talent in Brazil and Latin America's underground electronic scene.

• Freelance WriterVICE MagazineSão Paulo, Brazil [Sep 2014 – Dec 2016]

  Joined VICE Brazil in 2014 with a widely viewed photo-interview for Noisey featuring MC Brinquedo. In 2015, became a regular contributor to Thump, VICE's electronic music channel, curating playlists and highlighting emerging talent. In 2016, introduced a visual commissioning concept for digital covers, collaborating with artists such as Jimmy Simpson (New York Times) and Vince McKelvie (Björk, Adult Swim).

• Assistant Booking AgentSPA ProduçõesSão Paulo, Brazil [Jun 2015 – Dec 2015]

  Worked as Bookings Agent for artists including Karol Conka and Tropkillaz, handling negotiation, scheduling, and execution of high-profile shows. Contributed to performances at major festivals such as Lollapalooza Brazil, Rock in Rio, and Tomorrowland.

• Community Manager [Internship]E.LifeSão Paulo, Brazil [Jan 2014 – Jul 2014]

  Strategic projects for mobile operator Claro. Focused on developing social media strategies through analysis and planning to enhance brand engagement, communication, and online visibility.

+ Projects for brands, artists and labels

• Novo Mundo [EP] by Lucas Swatch [International Chrome]A&R, Executive ProductionBerlin, Germany [Dec 2023]
• Rocksportape Vol. 1 Compilation [Rocksport Club]Executive ProductionSalvador, Brazil [Oct 2022]
• All Stars Mentorship Program [Converse Brazil]Project ManagementSalvador/São Paulo, Brazil [Oct 2022]
• Terapia Online Radio Show [Veneno Live]HostSão Paulo, Brazil [May 2021 – Jul 2022]
• Hip-Hop in Brazil Research [Spotify via AOQ]ResearcherLondon, UK [Feb 2022 – Jun 2022]
• AURA Digital Art Festival [AYA Studio, Arte3]Content Strategist & ManagerSão Paulo, Brazil [Feb 2021 – May 2021]
• Além do Hype Article [Rolling Stone Magazine] (printed)WriterSão Paulo, Brazil [Dec 2019]
• YAGA Music FestivalContent ManagerSão Paulo, Brazil [Nov 2018]
• AVOLTA Online MagazineCo-founder, EditorSão Paulo, Brazil [Sep 2013 – Mar 2016]